WordPress SMTP plugin

Problem statement

The WordPress site fails to send system emails. This frustrates website visitors, who could be missing emails such as a purchase transaction. As a result, the website owners may lose clients and incur financial losses.

Goal

Create a product that will ensure the successful delivery of system emails to website visitors' inboxes. Website owners should also be able to track the system emails their site is sending and see their statuses.

Design challenge

Create a WordPress plugin for web creators that will enable their sites to send emails successfully and provide a platform for monitoring their sites' email logs.

KPI's

Plugin downloads.
Paid subscriptions.
Positive feedback in the community.
Upgrades from the free version.

Research

User research

Elementor’s Facebook community highlighted a need for a solution to send system emails, like account activations and order confirmations. These differ from marketing emails sent via platforms like Mailchimp.

Market research

I tested multiple WordPress plugins and SMTP platforms to analyze their onboarding, dashboards, email authentication, and deliverability features.

Insights

Current solutions do not cover all of the user's needs:

They have complicated flows.
They offer only the SMTP protocol integration or a log dashboard.

Solution

Site Mailer offers an easy plug-and-play solution. Users are assigned an authenticated email, ensuring system emails reach the mailbox. The intuitive dashboard allows users to monitor email logs, troubleshoot issues, and authenticate their domains for a more professional appearance.