Client
Bank Leumi
Industry
Banking
Bank Leumi app redesign
Problem
The existing app was cluttered, hard to navigate, and dated.
Goal
We aimed to modernize the app with a clean, intuitive interface and streamlined navigation.
Design challenge
Transform the app into a leading FinTech Product that can help users manage their finances more effectively.
KPIs
The success of the project would be seen by:
Increase the number of app downloads.
Increase positive feedback on the app store.
Increase the number of opening the app and doing transactions from it.
Research
User research
To better understand users' needs, we interviewed a wide range of bank application users, bankers, and fintech professionals.
Among the many questions we had, We wanted to know:
Why do bank app users use their apps, and how often?
What do app users do with their apps?
Where is banking headed?
Market research
We opened bank accounts in leading banking applications and downloaded a variety of applications, from crypto trading to budgeting.
Research insights
The app needed to be:
Flexible & Customizable to adapt to diverse user needs.
Empathetic & Educational to guide users in making informed financial decisions.
Intuitive & Efficient, with easy access to actions and streamlined user flows.
Solution
Accessible
Home Page - Before
Home Page - After
Actions - Before
Actions - After
Empowering
User centric insights
Spending breakdown
Flexible
User with one credit card
User with many credit cards
Design validation
User testing
We tested the concept and final design with Leumi users (25–75 years old), guiding them through tasks of increasing complexity. The goal was to ensure they could quickly find information and complete key actions like transfers and check deposits.
Next steps
More pages are redesigned, and more features are added depending on user requests and business needs.
